Case Studies

mPedigree and Toyota Tsusho successfully concludes first phase of digital integration project. Selorm Branttie remarked: “the range of capabilities being brought to bear on this level of direct-to-consumer digital engagement is unmatched globally.”

For successive years and in fulfilment of assurance to reward loyal customers with enriching experiences, PZ Cussons, powered by mPedigree Goldkeys launched and runs the Camel promotion dubbed ‘Camel Buy and Fly promotion’.

The proliferation of counterfeit products has created fears within the business community in Kenya that the illegal products, currently estimated to be controlling 40 per cent of the national economy, could take over in the not-too-distant future.